Pickmeup Brand Identity

Art directed the full brand identity for Pickmeup Goods, a wellness-driven scent company offering numbered candles and room sprays rooted in intention — Confidence, Balance, Refresh, and Reflect. Built a visual system anchored by a matte black product aesthetic, the three-slash emblem, PMU secondary mark, and a bold condensed typographic voice centered around the brand mantra 'Start With You.' Developed the complete creative ecosystem including gradient-accented dust covers, hang tags, packaging, print advertising, branded merch (apparel and headwear), an experiential pop-up booth concept, and a responsive e-commerce website — all unified by a high-contrast black-and-white palette with vibrant color moments that connect scent to self-care culture.