Byline Business Banking

Art directed the 'Business Banking. Chicago Style.' integrated campaign for Byline Bank, a community bank with over 100 years serving Chicago businesses. The creative concept tapped into the grit, hustle, and tenacity that define Chicago's small business culture — positioning Byline as the bank that works as hard as the entrepreneurs it serves. Built a bold visual system pairing black-and-white photography of real Chicago business owners with a signature orange circle motif and punchy typographic messaging. The campaign language — 'Northside. Westside. Southside. By your side.' and 'Dedicated. Determined. Driven.' — reinforced local credibility across neighborhoods. Delivered the full campaign across out-of-home billboards, Chicago Sun-Times print ads, LinkedIn carousel series, social media ads, animated digital display banners, and storefront signage.