Sprite x OMF

Served as Creative Director and Lead Designer for Sprite's activation at One Music Fest 2023, celebrating Hip Hop 50. The creative concept honored artists and hip-hop culture emerging from the West Coast, Midwest, South, and East Coast — each region represented through distinct visual treatments and experiential installations. Developed the full visual identity and campaign system across activations, digital content, print collateral, and branded merchandise — bringing Sprite's brand energy to life through immersive, culturally connected touchpoints that engaged festival attendees on the ground and across social channels.