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Complexions Campaign

Complexions Campaign

Client

Praize Productions Inc.

Role

Creative Director & Lead Designer

Year

2025

Category

Integrated Campaign

Overview.

Served as Creative Director and Lead Designer for the Complexions theatrical production campaign, presented by Praize Productions Inc. at the University of Chicago's Logan Center. Complexions is a multidisciplinary performance exploring identity, self-expression, and wellness through movement and visual storytelling. Developed the full creative vision anchored by a lush, nature-inspired world — blending stained glass cathedral imagery, tropical greenery, and warm cinematic lighting to frame dancers in moments of vulnerability and strength. The visual language carried across video screens and production visuals, a printed program booklet featuring the creative team and founder's story, Instagram social content, a wide-format web banner, branded apparel ('Ok. I Understand. Be Well.'), and an experiential garden installation concept with living greenery, candles, and immersive branded environments.

Creative DirectionVideo ProductionPrint CollateralSocial ContentDigital AdvertisingApparel DesignExperiential Design

The Work.

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