UFCG Brand Development

Served as Creative Director and Lead Designer for the full brand development of United Frontier Contractors Group, a Chicago-based construction firm specializing in roofing, remodeling, and general contracting for residential and commercial clients. Designed the visual identity system anchored by a bold UF monogram in gold on deep navy, paired with strong condensed typography and the brand voice 'Built From The Ground Up, Project After Project.' Developed the complete marketing ecosystem including stationery suite (letterhead, business cards, presentation folder), a tri-fold capabilities brochure detailing services and client segments, a multi-page pitch deck positioning UFCG's scalable process and Chicago expertise, Instagram social content with service-specific messaging ('Transform Your Space. Elevate Your Value.', 'From Blueprint to Final Walkthrough.', 'Chicago Weather Is Tough. Your Home Should Be Tougher.'), and a video storyboard for a brand introduction film highlighting the team, craftsmanship, and the frontier mindset.